Natalie Cheung
Drone Light Shows General Manager,
Intel Corp.

＜ Abstract ＞
Intel Drone Light Shows create a new form of storytelling, digital fireworks, advertising in the sky. Intel has been performing these shows across the world, including the 2018 Winter Olympics, Super Bowl Half Time Shows. This medium creates a memorable and lasting impact to the audience.

＜ Profile ＞
Natalie Cheung is the General Manager for the Drone Light Shows at Intel Corporation. She is responsible for growing the drone light show business across various entertainment industries. Cheung has led drone light show activations across the globe – with integrations in the Super Bowl LI Halftime Show, 2018 Pyeongchang Olympics, the Fountains of Bellagio and more. She has received an Intel Achievement Award from this work.
Prior to her current role, Cheung was the Research Analyst for Intel CEO. She earned a bachelor's and master's degree in electrical engineering and computer science from Massachusetts Institute of Technology.

Ryuji Yamagata
CEO/Producer,
LATEGRA Inc.

＜ Abstract ＞
XR and real-time CG technologies have taken great leaps in live music and performances, providing the audience new entertainment experiences. The session will outline LATEGRA's next-generation live performances with a focus on its success in the Chinese market, and present the future outlook in the global market.

＜ Profile ＞
From 1998, Mr. Yamagata has produced a number of innovative shows, events and live concerts, including Japan's famous mixed martial arts championship "PRIDE".
He founded LATEGRA, Inc. in 2017, to present staging and performances with advanced digital technologies such as hologram, AR, real-time motion captures. His works include "Cho Kabuki" at Niconico Chokaigi, and live staging productions for virtual characters including Chinese virtual singer "Luo Tianyi". In February 2019, he produced a successful event of "Luo Tianyi" joined with the world famous Chinese pianist Mr. Lang Lang at Shanghai's Mercedes-Benz arena.