Japan’s LARGEST <Character & Brand Licensing Trade Show>
Meet Character & Brands
from all around the world to
Collaborate/Discuss Applications!
July 3rd (wed.) - 5th (fri.), 2024
10:00-17:00
Tokyo Big Sight, Japan
About
<Character & Brand Licensing Trade Show>
Japan’s Largest* licensing tradeshow
for character, brand, art, games, manga, sports and more!
Explore IPs and discuss collaborations/applications.
Are you struggling with these challenges?
As it is Japan’s largest character and brand licensing tradeshow, it is the best platform to find Japanese IPs!
In addition to Japanese IPs, explore and compare IPs from all around the world at once! Discuss collaborations directly with the companies and creators.
Held inside CONTENT TOKYO, Japan’s largest comprehensive trade show for content creation, production, and licensing, solve all challenges related to content business.
Pre-Visitor Registration is a MUST for entry
*VIP is only for those who are manager or above.
Highlights of
<Character & Brand Licensing Trade Show>
As it is Japan’s largest character and brand licensing tradeshow, it is the best platform to find Japanese IPs!
Exhibitors
943
Visitors
47,092
Participated Countries/Regions
41
<Results of June, 2023, including concurrent shows>
Visitors are counted only once per visit, no matter how many repeated days a visitor attends the show.
Visitors does not include exhibitors nor press attendees.
Number of countries/regions including concurrent shows, including Japan.
<Excerpts of Exhibiting Japanese IPs >
*Excerpts, in random order
In addition to Japanese IPs, explore and compare IPs from all around the world at once! Discuss collaborations directly with the companies and creators.
<Excerpts of Exhibiting International IPs >
Examples of experiences at our trade show by visitor industry
Manufactureur, Retail, Maker

Visited to look for licensors to see if they could create popular tie-ups for new product development and sales promotions. The huge number of IPs exhibiting at the show makes it possible to find, compare and select business partners efficiently.
Media, Entertainment, Publisher
Before, when organising a collaboration with a well-known character or brand, did not know which licensor to consult. By coming here, discussions about collaborations with various licensors were available and could create new ideas and connections.
Advertisement-related
It is possible to find new collaboration companies for your clients. Conferences are also available to learn new trends of license applications.
*Conferences are held in Japanese
Held inside CONTENT TOKYO, Japan’s largest comprehensive trade show for content creation, production, and licensing, solve all challenges related to content business.
Consists of 5 shows:
Licensing trade show for characters and brands.
Trade show for individual creators to promote themselves to visitors
Trade show for content production.
Trade show for advertising/web/editing production.
Trade show for entertainment experiences and interactive technologies.
\With the same visitor badge, you can enter these co-held shows!/
Pre-Visitor Registration is a MUST for entry
*VIP is only for those who are manager or above.
Can I enter the show without registration?
No, pre-registration is a MUST for entry (FREE).
What do I need to do to have interviews in the show/exhibit booths?
Please contact the show management for inquiries related to press.
Will there be any online/on-live shows?
No, the tradeshow will be held only off-line at Tokyo Big Sight, Japan. We look forward to your visit.
- Facility Name
Tokyo Big Sight
- Address
3 Chome-11-1 Ariake, Koto City, Tokyo 135-0063 Japan
>> From Haneda International Airport
>> From Narita International Airport
>> From Tokyo Metropolitan Area
Organiser
RX Japan Ltd.
11F, Yaesu Central Tower, Tokyo Midtown Yaesu, 2-2-1 Yaesu Chuo-ku, Tokyo 104-0028, Japan RX Japan Ltd.
*"Largest" in reference to the exhibitor number of trade shows with the same concept.